HAUS Laboratories

The studio worked with Lady Gaga and her team to brand and launch her first namesake beauty brand, Haus Laboratories. In creative collaboration with Gaga herself, we created brand elements, films and hero images for the global launch, with the goal of communicating her philosophy of acceptance through makeup and giving a new, disruptive vision to beauty.

mythology-haus-laboratories-labs-film-brand-advertising-commercial-launch-lady-gaga-beauty-makeup-cosmetics-portrait

Collaborators

Bees and Honey, Producer

Daniel Sannwald, Director

Nicola Formichetti, Fashion Director

About

We are creative instigators who help our clients solve their existential business challenges. We help new brands disrupt categories and become leading brands. We help established brands build upon their legacies to continue to leave a mark.


We do this by surfacing a brand’s beliefs and their most meaningful place in the world and then express that meaning through differentiated strategic and creative solutions that help them lead their categories today.
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Mythology is an independent creative company founded and is led by Anthony Sperduti, and Partners Audrey Attal, Ted Galperin, and Fernando Music. From our offices in Downtown NYC, our small-ish, multidisciplinary team of writers, designers, art directors, strategists and architects, does big work across branding, advertising and retail design.