mythology-universal-orlando-resort-more-than-magic-real-photography-hulk-throwing-rollercoaster-car

Universal

Advertising

Over the last year, we worked with Universal Destinations & Experiences to differentiate their brand from their biggest competitor by building a new brand platform only they can own, and bringing it to life with two national, integrated brand campaigns. We used real people, real rides, real screams and real feelings to show the world that Universal is the place for unbridled, uncalculated, real insanity of the best kind.

mythology-universal-orlando-resort-more-than-magic-real-billboard-advertising-outdoor-food-chain-dinosaur
mythology-universal-orlando-resort-more-than-magic-real-photography-woman-on-carousel
mythology-universal-orlando-resort-more-than-magic-real-billboard-advertising-outdoor-yellow-minion
mythology-universal-orlando-resort-more-than-magic-real-photography-people-wet-under-water-fountain-volcano
mythology-universal-orlando-resort-more-than-magic-real-billboard-advertising-outdoor-vacation-70mph-rollercoaster
mythology-universal-orlando-resort-more-than-magic-real-photography-man-hoodie-raptor
mythology-universal-orlando-resort-more-than-magic-real-billboard-advertising-outdoor-we-are-gonna-need-a-drier-boat

About

Mythology is an independent creative company based in Downtown NYC founded and led by Anthony Sperduti, and partners Audrey Attal, Ted Galperin, and Fernando Music.

Our small-ish multidisciplinary team of writers, designers, art directors, strategists and architects, does big work across branding, advertising and retail design.

We are creative instigators, in the business of making legacies for new brands and big brands who are ready to challenge, stand out and leave a mark.

We surface our clients’ beliefs and their most meaningful place in the world. Our work expressing that meaning through truly different strategy and creative is behind the brands that lead their categories today.