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Harry's

Branding

In partnership with a co-founder of Warby Parker, we reinvented the formulaic category of men’s shaving and grooming by creating Harry’s company name and the entire brand world. Now, Harry’s affords men of all ages quality, inexpensive shaves from their everyday razor.


Following a decade of success, we reunited to evolve and mature Harry’s brand identity to reflect its new, prestigious position as an industry leader. The new Harry’s identity is an elevated representation of their unique brand spirit in the crowded landscape of men’s care. A serif wordmark, and an evolution of their iconic Mammoth logomark, express their new grown-up but friendly personality.

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About

We are creative instigators who help our clients solve their existential business challenges. We help new brands disrupt categories and become leading brands. We help established brands build upon their legacies to continue to leave a mark.


We do this by surfacing a brand’s beliefs and their most meaningful place in the world and then express that meaning through differentiated strategic and creative solutions that help them lead their categories today.
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Mythology is an independent creative company founded and is led by Anthony Sperduti, and Partners Audrey Attal, Ted Galperin, Kim Haxton, Sophie Mascatello, and Fernando Music. From our offices in Downtown NYC, our small-ish, multidisciplinary team of writers, designers, art directors, strategists and architects, does big work across branding, advertising and retail design.