130 William
Branding
2018
We rethought what a luxury real estate brand could be for architect Sir David Adjaye’s first residential tower in NYC, 130 William.
We crafted an entire world and voice for the 66-story building by going beyond its walls to tell a bigger, more human story about the materials that make up the structure and the surrounding community.
- Client
- 130 William
- What we made
- An entire world and voice for the 66-story building
- Architect
- Sir David Adjaye
