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130 William

Branding

We rethought what a luxury real estate brand could be for architect Sir David Adjaye’s first residential tower in NYC, 130 William. We crafted an entire world and voice for the 66-story building by going beyond its walls to tell a bigger, more human story about the materials that make up the structure and the surrounding community.

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130-William-NYC-David-Adjaye-Bowne-And-Co-Stationers-Robert-Warner-Collaboration-Print-Ad
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About

We are creative instigators who help our clients solve their existential business challenges. We help new brands disrupt categories and become leading brands. We help established brands build upon their legacies to continue to leave a mark.


We do this by surfacing a brand’s beliefs and their most meaningful place in the world and then express that meaning through differentiated strategic and creative solutions that help them lead their categories today.
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Mythology is an independent creative company founded and is led by Anthony Sperduti, and Partners Audrey Attal, Ted Galperin, Kim Haxton, Sophie Mascatello, and Fernando Music. From our offices in Downtown NYC, our small-ish, multidisciplinary team of writers, designers, art directors, strategists and architects, does big work across branding, advertising and retail design.