Agua-Magica-Mezcal-Artesanal-Bottle-Mexico-Crafted-By-Rogelio-Juan

Agua Mágica

Branding

We brought the ancient culture of Oaxaca and its local farming practices to the rest of the world sip by sip with Agua Mágica. We created their name, logo, visuals, tone as well as custom bottle and package design. To help launch the brand, we worked with local artisans and filmmakers to bring this magical part of the world to a global audience.

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Agua-Magica-Mezcal-Artesanal-Bottle-Mexico-Bottle-Label-Box-Design-Open
Agua-Magica-Mezcal-Artesanal-Bottle-Mexico-Film-Woman-on-Horse-Bottle-on-Head
Agua-Magica-Mezcal-Artesanal-Bottle-Mexico-Film-Oaxaca-Man-Working-Agave-Field
Agua-Magica-Mezcal-Artesanal-Bottle-Mexico-Film-Oaxaca-Broadcast-Bottle-On-Fire
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Agua-Magica-Mezcal-Artesanal-Bottle-Mexico-Film-Oaxaca-Broadcast-Design

Collaborators

About

We are creative instigators who help our clients solve their existential business challenges. We help new brands disrupt categories and become leading brands. We help established brands build upon their legacies to continue to leave a mark.


We do this by surfacing a brand’s beliefs and their most meaningful place in the world and then express that meaning through differentiated strategic and creative solutions that help them lead their categories today.
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Mythology is an independent creative company founded and is led by Anthony Sperduti, and Partners Audrey Attal, Ted Galperin, Sophie Mascatello, and Fernando Music. From our offices in Downtown NYC, our small-ish, multidisciplinary team of writers, designers, art directors, strategists and architects, does big work across branding, advertising and retail design.