Beyond Meat

Advertising

A better burger for the planet. We worked with Beyond Meat to create an iconic manifesto and campaign for their first-ever broadcast film. With John Hillcoat directing and Octavia Spencer narrating, we invited the world to imagine what could be if we all Go Beyond.

Beyond-Meat-Burger-Plant-Based-Patties-TV-Spot-Broadcast-Advertising-Supermarket-Shopping-Cart
Beyond-Meat-Burger-Plant-Based-Patties-TV-Spot-Broadcast-Advertising-Diner
Beyond-Meat-Burger-Plant-Based-Patties-TV-Spot-Broadcast-Advertising-Sunflower-Plates
Beyond-Meat-Burger-Plant-Based-Patties-TV-Spot-Broadcast-Advertising-Logo-Wordmark

Collaborators

About

We are creative instigators who help our clients solve their existential business challenges. We help new brands disrupt categories and become leading brands. We help established brands build upon their legacies to continue to leave a mark.


We do this by surfacing a brand’s beliefs and their most meaningful place in the world and then express that meaning through differentiated strategic and creative solutions that help them lead their categories today.
__


Mythology is an independent creative company founded and is led by Anthony Sperduti, and Partners Audrey Attal, Ted Galperin, Kim Haxton, Sophie Mascatello, and Fernando Music. From our offices in Downtown NYC, our small-ish, multidisciplinary team of writers, designers, art directors, strategists and architects, does big work across branding, advertising and retail design.