For decades, one brand dominated men’s grooming: overcharging, under-delivering, and failing to evolve with the modern guy.
Harry’s
Advertising
2012–2026
In partnership with a co-founder of Warby Parker, we reinvented the formulaic category of men’s shaving and grooming by creating Harry’s company name and the entire brand world.
- Client
- Harry’s
- Partnership
- 14 years
- What we made
- Company name, brand world, advertising, experiential, portfolio extensions
- Most recent
- The brand world evolution and the launch of Harry’s Plus
Opportunity
Our Work
Over our 14-year partnership with the co-founders of Harry’s, we’ve worked to fix men’s grooming by giving guys a brand they would make for themselves: one that understood how they actually groom, what they value, and how they see their routine.
That work has come to life through brand creation, advertising, experiential and new portfolio extensions, and most recently through the evolution of the brand world and the launch of Harry’s Plus, its first major shaving innovation since the brand launched.
Now, Harry’s affords men of all ages quality, inexpensive shaves from their everyday razor.