JUST Egg

Advertising

Breakfast that can change the world. We helped JUST Egg unf**k the planet on a new platform for their plant-based eggs and we produced some films that show JUST that. Directed by Tim Godsall, and narrated by JB Smoove, they show that you may not always wake up caring about saving the food system from unsustainable animal-based mass production, but you’ll always love eating their really good eggs.

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About

We are creative instigators who help our clients solve their existential business challenges. We help new brands disrupt categories and become leading brands. We help established brands build upon their legacies to continue to leave a mark.


We do this by surfacing a brand’s beliefs and their most meaningful place in the world and then express that meaning through differentiated strategic and creative solutions that help them lead their categories today.
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Mythology is an independent creative company founded and is led by Anthony Sperduti, and Partners Audrey Attal, Ted Galperin, Sophie Mascatello, and Fernando Music. From our offices in Downtown NYC, our small-ish, multidisciplinary team of writers, designers, art directors, strategists and architects, does big work across branding, advertising and retail design.