Supernatural
Advertising
Meta/Supernatural Fitness
Opportunity:
Introduce America to a new kind of fitness.
Insight:
Cardio Sucks, Supernatural Doesn’t.
Our Answer:
The last time cardio got an upgrade, VHS reigned supreme and perms weren’t ironic. Today, fitness is getting its biggest fun revolution since 1982.
Supernatural is here to unbore the world of fitness and revolutionize cardio once again. And to do it, we had to get the GOAT, the icon, Jane Fonda.
The result is a self-knowing take on the tropes of the ‘80s commercial and a campaign that challenges the consistently serious status quo of fitness marketing – and is as much fun as Supernatural itself.
