Supernatural

Advertising

For Supernatural’s 2025 seasonal campaign, we sought to break through the saturated, predictable fitness landscape and reshape the story around VR fitness. The last time cardio was fun, it was 1982 and it was on VHS. Perms and leg warmers weren’t ironic, and one woman reigned supreme in the world of fitness. We brought the revolutionary fitness icon Jane Fonda into the VR fitness world, bridging the nostalgia of her legacy with the cutting-edge technology of Supernatural. It's Fonda b*tch.

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Collaborators

Bob Industries, Production Company

Jonathan Dayton & Valerie Faris, Directors

Kris Kachikis, Director of Photography

PS260, Editorial

The Mill, Post-Production

Rob Fielack, Mixer & Sound Designer

Phil Quinaz, Director of Creative Sync & Special Projects

About US

We are creative instigators who help our clients solve their existential business challenges. We help new brands disrupt categories and become leading brands. We help established brands build upon their legacies to continue to leave a mark.

We do this by surfacing a brand’s beliefs and their most meaningful place in the world and then express that meaning through differentiated strategic and creative solutions that help them lead their categories today.
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Mythology is an independent creative company founded and is led by Anthony Sperduti, and Partners Audrey Attal, Ted Galperin, Kim Haxton, Sophie Mascatello, and Fernando Music. From our offices in Downtown NYC, our small-ish, multidisciplinary team of writers, designers, art directors, strategists and architects, does big work across branding, advertising and retail design.

Contact

Email:

info@mythology.com
jobs@mythology.com

Phone:

646.861.2827

Social:

@mythology ↗︎

Address:

324 Lafayette Street, 2nd Floor

New York, New York 10012

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