Target
Advertising
Target Holiday 2024
Opportunity:
Make Target THE shopping destination for the 2024 Holiday Season.
Insight:
The holiday season is the Super Bowl for Target’s core shopper, Millennial Moms. These moms are trying to meet HUGE expectations from their family, themselves, and yes, social media.
They are doing all of this under very real budget and time pressures and need to believe that Target could help them win the season.
Our Answer:
We knew we needed to make something to help Target stand out and match customers’ mindsets throughout the season. So we had some fun creating a character who'd be helpful, charming, ruggedly handsome — and maybe a resident of the North Pole. We introduced Kris to the world as the newest Target team member, and he quickly made headlines as “Hot Santa”!
TARGET X WICKED
When Target asked us to help launch their exclusive Wicked Movie collaboration, we knew it had to defy gravity. Bringing Broadway to retail & translating this iconic IP into the experience was paramount, but luckily, we had a few magic tricks up our sleeve: using the iconic and infectious Elphaba riff, we made it known that there really is no place like Target to shop everything Wicked. And yes, Cynthia Erivo belted it live.
THAT TARGET FEELING
We made an anthem spot for a truly iconic company. Literally. We saw how America could not stop talking about its unique, sometimes hilarious relationship with Target. So, we channeled that love into a Target guest-powered reimagining of Michelle Branch's Y2K pop rock hit "Everywhere". An anthem for the brand, by the fans. This is "That Target Feeling"
Back To School
Over the last five years, we’ve helped define Target as the nation’s go-to destination for Back to School. As the second largest media moment in the retailer’s advertising calendar, our 360-campaigns have driven record-breaking brand recognition and sales, and brought unlimited fun to the season. In 2024, the campaign has kids talking directly to their parents about the backpacks, lunchboxes and snacks that are gonna make or break them this year.
DIANA VON FURSTENBERG FOR TARGET
Rowing Blazers for Target
Our old friends at Target (+12 years and over 30 campaigns) and our new friends at Rowing Blazers collaborated on a huge collection that launched in September with our campaign work. Proud to be part of the fun.
Tabitha Brown For Target
Social media phenomenon, Tabitha Brown brightens days like no one else. For her first-ever fashion line at Target, we partnered with iconic photographer Micaiah Carter to elevate her irresistible joy in a national campaign empowering every individual to thrive and be bold in their own self-expression.
Target Designer Dress Collection
When Target created a dress collection with designers Christopher John Rogers, Alexis and Rixo, we developed a campaign that celebrated the dress’ magical ability to make you want to move. We like to call it, “wearable optimism.” Featuring a wildly diverse cast of dancers, this work also represented Target’s first national campaign to hero non-binary talent.
Target Fall Designer Collection
Rachel Comey, Sandy Liang, Victor Glemaud, and Nilli Lotan came together with Target in a Fall Designer Collection for all. In partnership with director Bon Duke and singer-songwriter Jessie Ware, we joined these four diverse designer perspectives in a stylish, vibrant world that’s truly Target.
Christian Robinson For Target
Beloved illustrator and children’s book author, Christian Robison believes that no matter who you are or who you want to be; no matter how tall or how small; no matter where you're coming from or where you're going, your very own adventure starts with just a little curiosity and a lot of imagination. To bring his limited-edition Target collection to life, we animated real kids’ imaginary adventures with his thoughtful and playful illustrations.
