The Boerum

For the development in Brooklyn’s Boerum Hill, the studio worked to find an artful tension between the charm of the surrounding neighborhood’s brownstone architecture and the modern luxury of new construction. Mythology crafted a complete identity inclusive of naming, visual identity and interior design for the iconic residences at the heart of this historic locale. Additionally, in anticipation of the opening of The Boerum residences, Mythology designed and curated The Boerum House & Home as an ephemeral housewares and home objects store inspired by the eclectic lifestyles and sensibilities of the soon-to-open development’s future residents.