The RealReal
Retail
The RealReal
Opportunity:
Recapture The RealReal’s role as the purveyor of authenticated, resale luxury goods in a world drowning in superfakes.
Insight:
As counterfeits have evolved — being made more quickly and accurately than ever — The RealReal has continually invested in advancing their technology and training expert authenticators to ensure these fakes stay off the market.
There are real and clear benefits to this work. Unlike fast fashion, the underbelly of counterfeit culture is less discussed; counterfeits harm the environment, are often produced unethically, and undermine genuine brands. The RealReal’s commitment to authenticity goes beyond their business; it’s about protecting the planet and ethical practices.
Our Answer:
Mythology, in collaboration with The RealReal, designed an exhibition to spark conversations about the value of The RealReal’s focus on authenticity. We strategically placed it on a street known for counterfeit merchandise in New York.
